WORSHIPFUL COMPANY OF SADDLERS

The Equine Fitters Directory approached us to create a launch film that would communicate the importance of professional, welfare-focused fitting across saddlery and equestrian equipment.

We centred the story on real practitioners and horse owners, capturing authentic moments that demonstrate:

• experience and specialist knowledge

• trust between horse, owner and fitter

• the care and responsibility behind the profession

Shot in a natural, documentary-style, the film balances beautiful rural visuals with intimate, emotional storytelling. The narrative reinforces the core mission of the organisation — to raise industry standards and improve horse welfarethrough accreditation, education and visibility.

The film is now used as a flagship asset across:

• website & launch communications

• membership engagement

• events and presentations

• social & awareness campaigns

It positions the Equine Fitters Directory as a trusted, credible and values-driven body within the industry.