CELEBRITY CRUISES
MONICA GALETTI'S FIRST CRUISE EXPERIENCE
A cinematic brand story capturing Monica Galetti’s first sailing experience, blending hospitality, emotion and discovery to strengthen audience connection with the Celebrity Cruises brand.
his film follows celebrated chef and broadcaster Monica Galetti as she embarks on her first-ever Celebrity Cruises voyage. Our brief was to create a piece that felt authentic, warm and human, avoiding traditional cruise marketing tropes and instead focusing on experience, connection and personal discovery.
We approached the film as a character-led story, combining cinematic visuals with observational documentary moments. Filmed across multiple areas of the ship, we showcased the design, hospitality and onboard experiences through Monica’s perspective, allowing the audience to connect emotionally with the brand.
The result is a versatile flagship asset used across:
social and digital campaigns
PR and press release coverage
partner & travel trade marketing
The film helped reposition Celebrity Cruises as elevated, modern and culturally engaging, widening appeal beyond traditional cruise audiences.